He was after a neutral sans serif to work with Joshua Darden’s Corundum-“an excellent Fournier”-which had been in use at the magazine for five years. When Roger took a new position as group creative director of Edipresse Media in Hong Kong last summer, he thought of Forma for a redesign of their nine Asian Tatler magazines. Like Times Roman, it became “ground into the dirt by one-size-fits-all masters,” said Roger, when included on laser printers and PCs in the 1980s. To him, it was the answer to monotonous Helvetica, which, by the mid-1970s, was already overly familiar and overused. Roger Black first saw Forma at the Nebiolo stand during the Drupa exhibition in 1977. It was designed in 1965–68 by a team of eight designers, and spear-headed by Nebiolo’s art director, Aldo Novarese.
Forma is a neo-grotesque typeface by the Italian type foundry Nebiolo.
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